As much as we want to have every property sell in record time, it just doesn’t always happen. As a real estate agent, you are bound to have some properties that are just slow to sell. This is usually due to price, condition and location. With that being said, there are ways to help combat against a stale listing.
Below Are 7 Ways To Revive A Stale Real Estate Listing
1. Create new listing photos
Coming up with a new gallery of images and videos is one of the key things you can do to help change your listing. Homebuyers have already seen the current images of the home many times and they will not look again. By posting new images you bring new life to your listing. When you are taking the new photos, make sure you are using the best real estate photography tips.
Now that you have new photos, you will need to make new real estate email flyers. If you are not using them already, you should be. They are a quick and effective tool for marketing your properties to both clients and other agents.
2. Create solutions for location problems
Although it may seem like you can’t do anything about the location of a property, there are some small ways to help the situation. If there is an issue with parking for example(driveway in bad condition or no driveway), you would want to see if there are any other designated areas for parking. Sometimes communities create small parking areas if there is not much room for extra cars to park. Just be sure to mention this in the listing description.
If you are dealing with a property that is not in a desirable area, the price of the property should be an incentive. Try and get a feel for why the homeowner chose this property for themselves. You can then use that information to come up with additional incentives to get buyers to see the property.
If the home looks neglected on the outside, have the owners do some simple landscaping. Adding little things like mulch and some plants can really add to the curb appeal without spending too much money.
3.Take the house off the market
When a house in on the market for a long time, people take notice. People of course assume that there is something wrong with the property. Take down the property from the MLS for a few weeks and really look at your listing. Is it the best it can be? Are all the key details in there? Are the images high quality? When a little time has passed, re-list the home and it will show as a new listing in searches and appear at the top.
4. Talk About Pricing
The price that is decided upon for a property is the most important factor in selling a home. If you have the home on the market for $400k and you know it is more like a $300k home, you need to sit down with the seller. This would be a good time to talk with your seller about lowering the price. You can even come up with some properties to show them that are in the $400k range so they can see the difference in what a home in that price range has to offer. Once they see this, they will be more flexible with the pricing.
5. Make Any Necessary Repairs
Maintenance is a very important aspect of selling a property. If the property was on the market during any seasonal changes, there could be some repairs or maintenance that should be done. The homeowners should continuously be checking their appliances, basement, ceilings and landscape to make sure they are all in good shape. If something does need attention, it should be addressed immediately. Summertime is a good time to take care of these changes.
6. Rethink room layouts
Go through the home and look at the layout of each room. Try and think how you can optimize the space. If you have not already, arrange the furniture so the room looks open and big. If you are working with small bedrooms, try switching out the bed for a smaller one and remove any excess furniture that is cluttering up the room. A simple adjustment to the layout may be all you need to attract the right buyer.
7. Introduce new colors
The paint color in the home is another feature people may get hung up on. If the house has been on the market for a while, it may need a fresh coat of paint. You may not need to do every room but you should do the prominent ones. Fresh paint will give a room a new clean feeling and it may even help the room look larger and more welcoming.
When you have a property listing that is just not selling, it is time to take a step back and see if there are any improvements that can be made to make the listing more attractive. The above tips will help you freshen up your stale listing and on its way to attracting new buyers.